DC Strategy News Room

As an entrepreneur, the vast benefits of franchising your business are well known and undoubtedly influenced your decision to pivot to such a business model. So, you've franchised your business, and you have some franchisees on board. What is your next step? Over the past 50 years, franchising in Australia has experienced exponential growth, becoming one of the most significant economic sectors. Maybe it’s time to learn some lessons from some success stories.

Menu engineering is a scientific approach to analysing the performance of each menu item.  It helps single or multi-unit restaurant operators understand their cost structure and redesign their menu.  It can also maximise profits by promoting your most profitable menu items and encouraging customers to buy them. 

DC Strategy partnered with Camy’s Chargrill Chicken to launch the franchise sales and recruitment campaign in 2021 in search of entrepreneurs looking to successfully launch and grow with a franchise network across Australia.

According to the Australian Bureau of Statistics, 48% of start-up businesses fail within the first four years of operation. And apparently, only 77% make it to the end of their first year. It seems that the survival rate of the non-employing businesses is even worse.

DC Strategy is Australia’s premier franchise consulting and advisory firm. Founded in Melbourne in 1983, it now services franchising clients across Australia, Asia, the US and UK.