The changing workspace world

Meet the International Workplace Group, (also known as IWG) - leaders in the flexible workspace and coworking market and more recently, shaking up the franchising industry. Famously known for their business services under the Regus banner and more recently the rapid opening of popular Spaces coworking locations around the globe.


While Regus was established in 1989, and pioneered the flexible workspace industry - IWG plc was created in 2016 as the holding group for all of their brands, paving the way for Regus, Spaces, HQ and Signature by Regus to expand their footprint as part of an international household name.


The industry

The serviced office leasing industry's revenue has grown over the past five years. As businesses have continued to expand, the need for adaptable workspace and flexible coworking solutions has increased.


IWG is leading the workspace and coworking revolution. They are the world’s number one provider of flexible workspace, connecting millions of like-minded professionals and enabling them to be more productive.


With an estimated 24% yearly growth in the coworking industry, IWG is part of a fast growing industry. Their multiple brands, such as Regus and Spaces help more than 2.5 million people and businesses to work more productively - with an emphasis on flexibility and efficiency. They do this by providing a choice of professional, inspiring and collaborative workspaces, communities and services. Digitalisation and new technologies are transforming the world of work and people want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits - that’s how the International Workplace Group lead the way!


Business is booming

By 2030, it is predicted that 30% of all commercial real estate will be flexible workspace while flexible working will be worth AUD 14,5 trillion+ to the economies of 16 leading countries that include Australia. 


The flexible workspace sector has reached a tipping point. Following many years of continuous growth, global demand for temporary offices, meeting rooms and coworking areas is set to explode. The structural shift towards flexible workspace and away from conventional leasing is accelerating for international corporations, such as Google and Deliveroo and SMEs of all sizes.


Entering the market now, as an early adoption franchise partner, will enable you to diversify away from traditional industries and generate strong returns on franchise investments right from the start. In addition, Franchise Partners can make any space work from a single floor through to a whole standalone building. The head office team at IWG will also be there to support you every step of the way from design to ongoing support and training


The opportunity

IWG  has gained an exceptional reputation worldwide. They have helped more than 2.5 million people to work more productively. Having identified a gap in the franchising space, the IWG team have introduced a multi-unit franchise concept across Australia. This is a brand new franchise investment opportunity starting from $1,000,000. 


Benefits of owning an IWG franchise business


You could enjoy:

  • Highly cost-effective, cash-generative franchise business model with impressive ROI
  • Right to use our brand and trademarks and sell our products and services
  • Access to approved local marketing collateral
  • Website and app set-up and search engine optimisation for your location
  • Lead generation by global salesforce of 8,000 people (including centre managers and communities managers)
  • Global customer support, IT&T and franchise support network
  • Back office support including automation for billing, invoicing and cash collection
  • Professional support with recruitment and training for you and your team
  • Inventory management administration
  • Office service agreements and auto-renewal functionality

The brand

IWG now employs 10,000 people globally and has been listed on the London Stock Exchange (LSE: IWG) since 2000. IWG has more than 3,400 locations, with the company managing around 5m+ sqm of flexible workspace and coworking in 120 countries around the world.


IWG has 5 simple steps to franchise business success from finding the right location through to retaining and growing your business. IWG has been continuously improving their business model over the last 30 years which has enabled the company to become the unrivalled global leader of the workspace market, with 3,400 locations in 1,100 towns and cities in 120 countries around the world.


You could be a part of the fast-growing workspace and coworking market as a business owner and franchise partner of IWG plc. Enquire today!


Our new partnership with IWG plc, comes fresh off the back of DC Strategy’s International award win in New Orleans last month. Our Chairman, Rod Young and Head of Franchise Sales and Development, James Young collected the Global Franchise Award trophy on behalf of the entire DC Strategy team.

Submit an enquiry today to find out more about this new franchise opportunity.