Soul Burger & DCS secure first franchise deal!

DC Strategy is excited to announce that Soul Burger has signed its very first franchise deal in its home state of New South Wales.

The news comes after launching their franchise development program last year and appointing DC Strategy as their franchise development partners to help grow the brand across New South Wales and around Australia. 


Soul Burger has teamed up with a young and determined entrepreneur, Hasan Kassid to grow the new franchise restaurant in Inner West Sydney. The proposed Parramatta location will serve as the Western Sydney anchor for the Soul Burger Group and continue to provide plant-based inspirational food to Sydney locals.


Dr Amit Tewari, Soul Burger’s Founder, stated, "We’re so excited to have our first franchise partner trained, on-boarded and ready to represent the brand in Western Sydney. Hassan’s passion and enthusiasm is infectious! We serve the world’s most amazing plant-based burgers and have created a seriously lean, efficient, profitable model for our franchisees to make great returns on their investment”.

As the impact of COVID-19 begins to reduce its grip on Sydney and Australia, Soul Burger has shown resilience and innovation in adapting to an increasing delivery model through its own loyalty app, which boasts more than 18,000 active users and 3 successful existing locations in Sydney. By pioneering their own delivery, they are able to keep their own customers’ data through their white-label delivery and avoid paying egregious commission fees. They have also built a franchise model where “head offices” are inside restaurants, and any rebates from suppliers are collated into a non-for-profit marketing fund for the benefit of all franchise partners.

Dr Tewari further stated, “We have two interdependent missions within Soul Burger. The first is to pioneer and popularise brilliant plant-based comfort food throughout Australia. The second is to serve the dreams of our franchisees. We don’t want large overheads, and people in suits sitting in offices. Everyone and everything is on the ground floor in our restaurants - our focus is customer satisfaction, amazing food, and the success of our franchise partners”. 


Exclusive Soul Burger Franchise Opportunities


The passion behind franchising for Soul Burger has been to expand by leveraging the passion and drive of small business owners and entrepreneurs.  


There are also 2 exclusive existing locations, in Randwick and Glebe, available to purchase as Soul Burger seeks to move away from operating company restaurants and move toward full-time commitment in food innovation and franchisee support.

Both these locations will have zero franchise fees payable for the first 12 months. Key benefits include:


  • 12-month Royalty-Free (No royalties paid or marketing levies charged)
  • After this, between 12-18 months franchisees will be charged half the royalties and marketing levy fees (4% 0.75%)
  • After 18 months it will operate as a normal franchise


Soul Burgers are game-changers. They are a brand new franchise that seeks to do things differently. They envision truly partnering with franchisees and have made a commitment to develop a franchise model that avoids rebate fees in its entirety. 

If you’d like to find out more about this awesome brand and franchise opportunity, visit to make an enquiry!


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