Poolwerx announces regional franchise expansion

The year 2020 was a chaotic and uncertain period for a lot of people around Australia and it revolutionised the way people do business forever. The global pandemic prompted a change in travel commutes, business setups and introduced flexibility, which has ultimately replaced the average 9-5 workday. 

With more than 70% of people forced to work from home for the most part of last year, there’s been a noticeable shift of the population moving further away from the city and into regional areas. Australian Bureau of Statistics (ABS) data shows that Australia's capital cities had a net loss of around 11,200 people last September. They have also confirmed that this was the largest quarterly net loss on record. Another interesting fact is that 76,200 people moved interstate in the three months - from July to the end of September 2020 - with this number expected to rise throughout 2021.


Mike Geddes, Poolwerx Franchise Sales and Development manager has highlighted how the demand for a change of pace and laidback lifestyle has impacted the pool and spa industry in regional areas. Mike explains that, “We’ve seen the property market booming in regional locations and an increase in the number of pools and spas being built and sold in these areas. What this means, is that we have seen a huge rise in the need for Poolwerx services in regional areas - providing new business opportunities for Franchise Partners right across the country.”


Current Franchise Partners based in regional towns are thriving and enjoying an increase in customer leads from new locals taking advantage of the tree-change. Poolwerx has also identified a number of new regional locations available to potential business owners wanting to be part of the growing franchise network. Owning a business in a regional area offers a number of benefits in the current climate, including; leasing benefits, lower cost of living, family-friendly environments, cheaper property prices and ongoing growth. These key areas are mobile Poolwerx territories and available to own from a low entry cost, starting from $59,800 for a greenfield site.


Some of the regional franchise locations available to own include:



  • Bendigo
  • Horsham
  • Ballarat
  • Milton
  • Warragul

New South Wales:

  • Umina
  • Erina
  • Cessnock
  • Tamworth
  • Kincumber
  • Forster
  • Taree
  • Armidale
  • Kempsey
  • Narellan
  • Central Highlands
  • Batemans Bay
  • Central Coast
  • Toronto
  • Blue Mountains


  • Roma
  • Emerald
  • Mt Isa

Australian Capital Territory:

  • Weston

Western Australia:

Now is the time to be your own boss and enjoy a balance of independence and support from a larger group with proven systems and ongoing support from the Poolwerx head office. Join a double award-winning brand as a Franchise Partner in key regional locations today. 


Learn more: www.poolwerx.com.au/franchising 


Book a call to find out more