Lenard’s launches new franchise business model around Australia

Lenard's, the popular fresh chicken franchise, is ready to find the perfect partners to join them and take advantage of their new business model. 

The new model allows Franchise Owners the option of investing in key regions and multiple retail channels. These channels include traditional 'serve-over' stores (or small manufacturing areas/facilities); new modern stores featuring pre-packaged meals and self-service fridges; rotisserie stores offering roast chickens, gourmet salads and take-home meals. 

Due to the pandemic, consumer’s behaviour has changed and rather than dining out, people are choosing to prepare meals at home, so Lenard’s business model has shown to be quite successful in taking advantage of the changing demands of the market and providing flexibility in their products.

Since 1987, Lenard’s has had a passion for using only the freshest Australian chicken and best ingredients to create delicious, handmade, innovative and convenient chicken products. The unique concept of value-adding to chicken has established them as a leader in the fresh food marketplace. 34 years later, their passion remains! 

They are ready to find the perfect partners to grow their business and share the love!

Benefits of owning a Lenard’s franchise business

  • Three in one business operation - an adaptable model allowing for multiple income streams, including retail and delivery.
  • Right to use their brand and trademarks and sell their products and services.
  • A 4-6 week training program for the initial stage.
  • Duo/team model - due to the dynamics of their business, it allows for either a frontend and/or a backend franchisee.
  • Lenard’s has long-term, credible and established suppliers readily available.
  • Be part of an open-minded and growing brand.

Join a long-standing, passionate family business.

Lenard's uses only Australian chicken and premium ingredients that are sourced locally. Poultry is shown to be popular across the globe, being a stable, consistent, and fairly priced product. In comparison to red meat which increases in price annually. Lenard's can grow their business in all markets (new-age retail) and are ready for the next 100 years.

Lenard’s has over 30 stores in operation across Australia.

Franchise opportunities are Australia-wide, starting from $100,000 + working capital.

From humble beginnings in Sunnybank Hills, Brisbane in 1987 with the first 'The Poultry Shop', Lenard and his team took to the road in 1989 and set up shop in major cities and country towns around Australia. Over 30 years and plenty of stores later - their passion for providing the best chicken meals remains. From their famous Chicken Kiev and the freshest of fresh cuts, to an ever-evolving range of oven-ready meals, they are constantly finding ways to make life easier.

Lenard’s has a number of effective systems and programs in place to support franchise partners.

Franchisees will have assistance from the National Support Office, who will be guided extensively in the initial stages, with a 4–6-week training program, as well as operational ongoing support. The National Support Office will also be able to help with any supplier issues. After 12 months, the training will be more focused on profit-maximizing rather than standard training.

Franchisees will also have excellent marketing support available, as well as receiving a marketing pack with initial collateral such as company logos and imagery. Franchisees will be backed by local area marketing campaigns as well as national campaigns for seasonal holidays. 

DC Strategy is excited to be helping launch Lenard’s across Australia.

Be part of something more with this iconic family brand.

Enquire now to find out more!