DC Strategy News Room

Menu engineering is a scientific approach to analysing the performance of each menu item.  It helps single or multi-unit restaurant operators understand their cost structure and redesign their menu.  It can also maximise profits by promoting your most profitable menu items and encouraging customers to buy them. 

Menu engineering is a scientific approach to analysing the performance of each menu item. It helps single or multi-unit restaurant operators understand their cost structure and redesign their menu. It can also maximise profits by promoting your most profitable menu items and encouraging customers to buy them.