Despite lockdown and the continued effects of COVID-19, Xtend Barre has raised its performance levels in Australia, while maintaining key revenue streams across all states.
Owned by Collective Wellness Group, Xtend Barre Australia has introduced online classes, called Xtend @ Home. It’s an online workout program that builds strength and confidence, while delivering results. With studios closed in some states along the Eastern Seaboard, the fitness brand turned its focus to virtual classes, empowering their members to stay active while at home and offering a new dynamic expansion to their business model.
In fact, September 2021 saw 39,161 attendances to 999 online classes, with 925 of those, being first time visits.
Head of Franchise Sales and Development at Collective Wellness Group, Jason Stubbings emphasises that members have enjoyed the change of pace and flexibility, explaining that, “85% of our first timers are coming back for more, with 33% of our virtual members doing over 10 classes per month.”
The overall weekly visitation comparison between in-studio vs. @ Home classes per member is up 66% on average, demonstrating significant member engagement through their Live classes. As restrictions start to ease across New South Wales and Victoria, the team are eager to open their doors again. They are also confident that their new online offering, which is included with every Xtend membership, provides more choice for members and additional income streams for franchise partners.
Recent surveys, conducted by the Xtend Barre head office, have found 69% of members from NSW, VIC & ACT will continue to use Xtend @ Home as part of their membership post lockdown. On the other hand, 64% of surveyed members will continue to use Xtend @ Home in combination with their studio experience. One of their member’s survey responses said, “I never thought I'd say this, but I really do think I will continue with the online classes even after the lockdown ends. I've found it a brilliant way to start the day and very easy to slot into my schedule. Under difficult circumstances, the instructors have been simply fantastic - always so positive and incredibly welcoming.”
As more Australians turn their focus on health and wellbeing, there are also significant opportunities to re-evaluate careers and business goals. Owning an Xtend studio provides flexibility, where franchise partners can work their own hours by taking control of their own path.
If you’re interested in finding out more about owning an Xtend Barre studio, please get in touch!