DC Strategy bolsters pedigree with appointment of new leadership

DC Strategy is Australia’s premier franchise consulting and advisory firm. Founded in Melbourne in 1983, it now services franchising clients across Australia, Asia, the US and UK.

Rod Young, Chair of the DC Strategy Group of companies today announced the appointment of Barry Money as Group CEO.

Money takes the reins of the Group, as Rod Young assumes the role of Chair.

DC Strategy is Australasia’s only end-to-end franchising company, with a pedigree spanning nearly 40 years. Its consulting, legal and recruitment divisions have been at the forefront of developing many of Australia’s most successful franchises and expanding them internationally. The DC Strategy teams have also advised and implemented the market entry and growth strategy of several iconic US franchise brands into the Australasian market.

“We are proud to welcome Barry as our new Group CEO who joins us with significant leadership, business and franchising credentials,” said Rod Young.


Barry Money is a C-Suite professional, with a real estate, automotive, retail, consulting and franchising background. This appointment follows further growth in the DC Strategy business with the opening of a Hong Kong office earlier this year.

“I know our clients will be extremely pleased to have this proven leadership capability added to our already stellar organisation. Barry joins James Young, Jin Goh and Brigid O’Neill in our leadership team. Jin heads up our Franchise Consulting division, Brigid took the helm of DC Strategy Lawyers in 2021 as Executive Director and James Young has led our Franchise Lead Generation and Franchise Sales Division since 2013. With James, Brigid and Barry having equity in DC Strategy, I am confident that they will take DC Strategy Group to the next level,” said Young.

“My priority is to build on the base that DC Strategy has established as the leader in the franchising space for close to 40 years. James, Brigid & I look forward to working with our many clients, as well as further expanding the DC Strategy network internationally,” said Money.


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